Man Cave Inc
“Uniquely formulated products which provide a lasting benefit to
your skin, hair, body & mind.”
We were approached by ManCave to create a creative campaign for their upcoming release of an Anti Pollution product. The brief was quite open so we had a freedom of creative direction, allowing us to experiment with different ideas. In the end, we have settled on the idea of the product being presented on black background, repealing the smoke away from itself, which conveys the everyday pollution that our skin is exposed to.
The images were used for digital as well as print adverts, mainly around London tube.